Ergo was a free, controlled-circulation tabloid that was published by The Hindu Group of Publications from December 2007 to July 2009. It was a daily that was published Mondays through Fridays, and was brought out by a group of young journalists, most of whom where younger than 25 years of age.
And this blog is the story of how we established the tabloid from the scratch.
You might find some pointers to what you can do if you want to establish something of your own. You might also find some pointers on what to avoid.
Those who are curious to see how the tabloid looked can check the digital archives at www.scribd.com/goergo.
Some of you might be curious why I am writing this more three years after Ergo ran its last edition - July 31, 2009. But I wont explain more than just this: I just feel that it took a lot of effort not just from me but from several people, and somehow it becomes important to document it. I was very emotionally and personally attached to the product that if I had written this as soon as it was shut down, I would have ended up hurting and angering a few people.
Thanks
Karthik Subramanian
August 20, 2012
And this blog is the story of how we established the tabloid from the scratch.
You might find some pointers to what you can do if you want to establish something of your own. You might also find some pointers on what to avoid.
Those who are curious to see how the tabloid looked can check the digital archives at www.scribd.com/goergo.
Some of you might be curious why I am writing this more three years after Ergo ran its last edition - July 31, 2009. But I wont explain more than just this: I just feel that it took a lot of effort not just from me but from several people, and somehow it becomes important to document it. I was very emotionally and personally attached to the product that if I had written this as soon as it was shut down, I would have ended up hurting and angering a few people.
Thanks
Karthik Subramanian
August 20, 2012
